Southwest Airlines features a lot of great deals that customers aren’t always aware of. This self mailer that meets the USPS standards for mailing features some of the hottest deals Southwest Airlines has to offer. It directly targets those living within 100 miles of an airport that flies Southwest, so that way customers will never miss a deal. The self mailer also features the company’s main tagline, “Bags fly free,” along with a double pull tab to emphasize this concept. When the arrow is pulled, both the bag and plane travel across the mailer at the same time.

Myers School of Art: Typography 4

Adobe InDesign

Adobe Illustrator

2017