The original container (can) was maintained, however the packaging was redesigned. Minute Maid Lemonade was chosen to be rebranded and redesigned. The inspiration for the project was “Limited Edition” cans, along with creating a minimal and fresh brand. Each of the cans were self-rendered using Adobe Dimension. An advertising campaign including posters was also designed in order to convey the message that Minute Maid makes their products with real fruits.

Myers School of Art: Packaging

Adobe Illustrator

Adobe Dimension

2018