MadCap Brew Company is a small brewery located in Kent, Ohio, specializing in brewing a variety of high quality craft beers to perfection. With a focus on madness and craziness, MadCap has fulfilled its destiny by brewing craft beers their customers can’t resist.

Items designed for this rebrand included a logo, stationery set, website design, magazine advertisements, some packaging design, building signage, along with additional items. The driving inspiration behind all the designs was madness, but in an easily communicated and recognizable way. Each of the items designed is consistent, in order to maintain and build upon brand identity.